.png)
Blogs & Use cases
Learn how FMCG brands are approaching category management from a data science perspective with Captain. We let our client tell you our story.
Predictive retail analytics for FMCG suppliers: from reporting to forecasting
Predictive retail analytics for FMCG suppliers: from reporting to forecasting
%20voor%20FMCG%20leveranciers.jpg)
Revenue Growth Management (RGM) voor FMCG leveranciers
Revenue Growth Management (RGM) voor FMCG leveranciers
Trade promotion forecasting for FMCG suppliers: predict promotional ROI before you commit
Trade promotion forecasting for FMCG suppliers
AI in retail analytics: what FMCG suppliers need to know
AI in retail analytics: what FMCG suppliers need to know
%20Category%20Management%20in%20FMCG.jpg)
Agent to Agent (A2A) Category Management in FMCG
Agent to Agent (A2A) Category Management in FMCG
Datasamenwerking tussen leverancier en retailer: hoe laat je het werken?
Datasamenwerking tussen leverancier en retailer: hoe laat je het werken?
The analytics maturity model for FMCG suppliers: from reporting to predictive AI
The analytics maturity model for FMCG suppliers: from reporting to predictive AI
Van descriptive naar prescriptive analytics in category management
Van descriptive naar prescriptive analytics in category management
Joint Category Development: the model that fixes how FMCG and retail work together
Joint Category Development: the model that fixes how FMCG and retail work together
ISO 27001 en databeveiliging: zo gaat Captain om met jouw retaildata
ISO 27001 en databeveiliging: zo gaat Captain om met jouw retaildata
Captain haalt €2.1M aan boord om Europa's eerste Joint Category Development Platform te lanceren
De category manager van 2028 bestaat uit twee mensen
De category manager van 2028 bestaat uit twee mensen
.jpg)
Waarom Excel niet werkt voor categorie management (en wat wel)
Waarom Excel niet werkt voor categorie management (en wat wel)
De data kloof tussen leverancier en retailer: waarom samenwerking onder druk staat
De data kloof tussen leverancier en retailer: waarom samenwerking onder druk staat
Agentic category management: the next step in supplier-retailer collaboration
Agentic category management: the next step in supplier-retailer collaboration
Revenue growth management in FMCG: From theory to data-driven decisions
Revenue growth management in FMCG: From theory to data-driven decisions
Agentic AI in retail: what it means for category management teams
Agentic AI in retail: what it means for category management teams
De 4 pijlers van categorie management en hoe data ze sterker maakt
De 4 pijlers van categorie management en hoe data ze sterker maakt
The hidden costs of in-house data for FMCG category teams
Hidden costs of in-house data for FMCG category teams
Retail collaboration in FMCG: how to win with a data-driven approach
Retail collaboration in FMCG: how to win with a data-driven approach
Assortiment rationaliseren: zo maak je betere keuzes met data
Assortiment rationaliseren met data: zo maak je betere keuzes
AI in retail vergroot het gat tussen leverancier en retailer: wat doe jij eraan?
AI in retail vergroot het gat tussen leverancier en retailer: wat doe jij eraan?
EAN wissels in categorie management: zo blijft je data kloppen
EAN wissels in categorie management: zo blijft je data kloppen
Data harmonization in retail: how to handle inconsistent categorizations across your data sources
Data harmonization in retail: how to handle inconsistent categorizations across your data sources
Syndicated data and POS data in category management: what they are and how to combine them
Syndicated data and POS data in category management: what they are and how to combine them
Categorie management in 2026: minder data crunchen naar strategische impact
Categorie management in 2026: minder data crunchen naar strategische impact
AI category management: how FMCG suppliers turn data into shelf wins
AI category management: how FMCG suppliers turn data into shelf win
Smarter promotions for better margins and less waste
Smarter promotions for better margins and less waste
4 Tips to become a datadriven storyteller
it’s not just about showing data, it’s about turning it into a story that drives action
No more Excel for category management
Using Excel for category management is no longer fit for purpose in today's world.
The 4 AI Steps for Every Category Manager: Now or Later?
The 4 AI Steps for Every Category Manager: Now or Later?
