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Blogs & Use cases

Learn how FMCG brands are approaching category management from a data science perspective with Captain. We let our client tell you our story.

Blog

Smarter promotions for better margins and less waste

Smarter promotions for better margins and less waste

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Client case

Use case elho

Saving 1 FTE and winning more deals

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Blog

4 Tips to become a datadriven storyteller

it’s not just about showing data, it’s about turning it into a story that drives action

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Blog

No more Excel for category management

Using Excel for category management is no longer fit for purpose in today's world.

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Blog

Captain Promo Simulator

Forecast promo impact on sales

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Blog

The 4 AI Steps for Every Category Manager: Now or Later?

The 4 AI Steps for Every Category Manager: Now or Later?

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What Captain can do for you

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Cleanest data

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The cleanest data set. Creating a single source of truth.

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Actionable insights

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Instant insights in your branding, ready for action

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Ask & find, instantly

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Your own AI assistant.
On your own retail data.

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More promo profit

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Simulate instantly what the effect is on demand

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Forecasting

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Optimize the assortment to maximize the performance of your category

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