Harmonized data foundation
Captain turns every retail data source into one verified clean dataset, the foundation for AI you can actually trust.
Loved by retail, preffered by category managers.
Your future proof data foundation
Captain harmonizes it all. We standardize hierarchies, resolve naming conflicts and remove duplicates, and our AI matches identical products even when descriptions differ. The result: one clean, verified source of truth, ready for your agent and your decisions
Creating a Single Source of Truth (SSOT)
1. Captain automates what you shouldn’t be doing. Saving you 30% of your time.
2. Captain automates what you shouldn’t be doing. Saving you 30% of your time.
3. Captain automates what you shouldn’t be doing. Saving you 30% of your time.
4. Captain automates what you shouldn’t be doing. Saving you 30% of your time.
5. Captain automates what you shouldn’t be doing. Saving you 30% of your time.
‘Captian helped us win retail deals, and retail praises our insights’
Jan van PoperingCCO MAAZ Cheese
Tijn Tuerlings
Category manager elho
“Before Captain, I spent 80% of my time crunching data and only 20% on insights — now it’s the other way around.”
“Captain’s Promo-simulator shows us the effect on demand and it drives us profit!”
Frequently Asked Questions
Captain transforms category management by automating the time-consuming tasks of data collection, harmonization, and analysis. Marketing and trade teams get instant, actionable insights to surprise your retailer. One platform to master all your retail data. This means better collaboration with retail and across teams internally and more effective (promo) strategies that drive growth and margin. In short, Captain turns Excel-heavy workflows into data-driven category leadership.
The pilot phase typically takes 4 to 6 weeks and includes onboarding of max 3 data sources: e.g. IPV, Nielsen, and Ex-factory. We’ll begin with a short kickoff to define your goals and align on next steps. Following a successful pilot, a full rollout, including additional data sources, dashboard setup and the promo simulator, takes approximately 5 more weeks.
All data is stored and processed within secure Azure environments through our strategic partnership with Microsoft. These environments are ISO 27001 and ISO 27701 certified, GDPR-compliant, and protected with enterprise-grade security measures. Azure provides advanced encryption, strict access controls, and continuous monitoring to ensure data remains safe at all times.
At the start of any data-sharing arrangement (e.g., a pilot), a formal agreement is signed covering confidentiality and data processing. Captain handles supplier and retailer data within a strictly controlled technical environment. The data provider always retains full control over their data: Captain uses it only for the agreed analytical purposes and never shares it with third parties. All data is securely stored and processed exclusively within the client’s environment.
