Cleanest data
The cleanest retail data, fully in your control. Captain eliminates dependency on external sources and puts you back in the driver's seat. Build truly future-proof category management.
Creating a single source of truth
Clean data is the backbone of intelligent retail decisions. Captain transforms fragmented data streams into one unified dataset. because in an AI-driven future, your output is only as good as your input.
You have no shortage of retail data: Circana, Nielsen, IPV data, Roamler, ex-factory data... But raw data is messy, inconsistent naming, overlapping categories, conflicting formats.
Loved by retail, preffered by category managers.
Future proof data foundation
Captain's data engine fixes this through intelligent normalization. We standardize product hierarchies, resolve naming conflicts, and eliminate duplicates across all sources. Our AI-powered matching identifies identical products even when descriptions differ completely.
The result? One clean, consistent dataset where every data point is verified and ready for analysis. No more conflicting numbers. No more inconsistent manual cleanups.
This single source of truth becomes the foundation for everything else Captain delivers, reliable insights, AI features and category management decisions you can actually trust.
Tech Stack
1. Captain automates what you shouldn’t be doing. Saving you 30% of your time.
2. Captain automates what you shouldn’t be doing. Saving you 30% of your time.
3. Captain automates what you shouldn’t be doing. Saving you 30% of your time.
4. Captain automates what you shouldn’t be doing. Saving you 30% of your time.
5. Captain automates what you shouldn’t be doing. Saving you 30% of your time.
‘Captian helped us win retail deals, and retail praises our insights’
Jan van PoperingCCO MAAZ Cheese
Tijn Tuerlings
Category manager elho
“Before Captain, I spent 80% of my time crunching data and only 20% on insights — now it’s the other way around.”
“Captain’s Promo-simulator shows us the effect on demand and it drives us profit!”
Frequently Asked Questions
Captain transforms category management by automating the time-consuming tasks of data collection, harmonization, and analysis. Marketing and trade teams get instant, actionable insights to surprise your retailer. One platform to master all your retail data. This means better collaboration with retail and across teams internally and more effective (promo) strategies that drive growth and margin. In short, Captain turns Excel-heavy workflows into data-driven category leadership.
The pilot phase typically takes 4 to 6 weeks and includes onboarding of max 3 data sources: e.g. IPV, Nielsen, and Ex-factory. We’ll begin with a short kickoff to define your goals and align on next steps. Following a successful pilot, a full rollout, including additional data sources, dashboard setup and the promo simulator, takes approximately 5 more weeks.
All data is stored and processed within secure Azure environments through our strategic partnership with Microsoft. These environments are ISO 27001 and ISO 27701 certified, GDPR-compliant, and protected with enterprise-grade security measures. Azure provides advanced encryption, strict access controls, and continuous monitoring to ensure data remains safe at all times.
At the start of any data-sharing arrangement (e.g., a pilot), a formal agreement is signed covering confidentiality and data processing. Captain handles supplier and retailer data within a strictly controlled technical environment. The data provider always retains full control over their data: Captain uses it only for the agreed analytical purposes and never shares it with third parties. All data is securely stored and processed exclusively within the client’s environment.
