The investment pays for itself through more category growth and reduced waste.
Pricing scales with your ambition and the value you receive. The platform grows with the number of modules and data sources you connect, so you only pay for what drives your category.
Loved by retail, preffered by category managers.
Add-on features
All in one solution for category management 2.0
Agentic AI Assistant
Connects everyone in your organization with the right information at the right time. Captain’s AI Assistant delivers instant answers through natural conversation, based on all your retail data
Promo Simulator
Directly simulate promo impact on volume, revenue, and margin. Captain predicts optimal results and automates analysis to enable faster retailer proposals. Powered by an advanced ML model that calculates price elasticity.
Assortment Optimization
Generate accurate AI-driven forecasts by product, retailer, and channel. Captain combines historical data, weather, and seasonality to align inventory with actual demand. It syncs stock levels with planned promotions to bridge the supply gap and significantly reduce waste.
Adoption process
Simulate the impact of base price adjustments on revenue, volume, and profit in real time. Captain handles the heavy lifting in this complex balancing act. You need fact based proof to convince retail.
Our complete feature list
In every plan
AI powered category insights
AI agent doing all your analysis
Customizable reports
Adoption process for your whole team, guided by senior category manager
Zero data retention, no data used for training
ISO 27001 certified. Enterprise-grade security.
How to get started?
30 min discovery
What progress is your team looking to make?
In this call, we analyze your current situation, what are your challenges to grow the category? We provide a blueprint for using AI to move from reactive reporting to proactive category leadership. You'll walk away with actionable tips for the future of category management
Product Demo
Product demo
Let’s take a look at how Captain creates value for your specific case!
Calculator
Let's draft a proposal
You receive our calculator and business case, super simple but effective. We make sure you can start small, start learning the new way of managing your category, we help you all the way!
Cancel every month, you won't
Let's proof our value
Test Captain on your own data. Cancel any month you want. Spoiler: you won't.
Frequently Asked Questions
All data is stored and processed within secure Azure environments through our strategic partnership with Microsoft. These environments are ISO 27001 and ISO 27701 certified, GDPR-compliant, and protected with enterprise-grade security measures. Azure provides advanced encryption, strict access controls, and continuous monitoring to ensure data remains safe at all times.
At the start of any data-sharing arrangement (e.g., a pilot), a formal agreement is signed covering confidentiality and data processing. Captain handles supplier and retailer data within a strictly controlled technical environment. The data provider always retains full control over their data: Captain uses it only for the agreed analytical purposes and never shares it with third parties. All data is securely stored and processed exclusively within the client’s environment.
The pilot phase typically takes 4 to 6 weeks and includes onboarding of max 3 data sources: e.g. IPV, Nielsen, and Ex-factory. We’ll begin with a short kickoff to define your goals and align on next steps. Following a successful pilot, a full rollout, including additional data sources, dashboard setup and the promo simulator, takes approximately 5 more weeks.
Captain transforms category management by automating the time-consuming tasks of data collection, harmonization, and analysis. Marketing and trade teams get instant, actionable insights to surprise your retailer. One platform to master all your retail data. This means better collaboration with retail and across teams internally and more effective (promo) strategies that drive growth and margin. In short, Captain turns Excel-heavy workflows into data-driven category leadership.
Captain is an advanced retail analytics platform designed for category managers and trade marketers in the CPG industry. We help teams automate the collection, matching and analysis of retail data, reducing manual work and enabling teams togain better insights faster. One platform to Master all your retail data.
