The investment pays for itself through better margins, time savings, and reduced waste.
Pricing is based on the volume of data Captain stores and processes for your brand. It scales with the number of Store x Item Points (SIPs). More info in the FAQ below.
€1150
€13K
What’s included
- Any retail data source
- SLA within 72 hrs
- Yearly success meetings
- up to 5 dashboards
€1550
€16K
What’s included
- Any retail data source
- SLA within 72 hrs
- Yearly success meetings
- up to 5 dashboards
€1900
€22K
What’s included
- Any retail data source
- SLA within 48 hrs
- Success meetings
- up to 10 dashboards
Custom
What’s included
- Any retail data source
- SLA within 24 hrs
- Success manager
- Custom dashboards
Loved by retail, preffered by category managers.
Add-on features
Charged additionally
AI Assistant
Connects everyone in your organization with the right information at the right time. Captain’s AI Assistant delivers instant answers through natural conversation, based on all your retail data
Promo Simulator
Directly simulate promo impact on volume, revenue, and margin. Captain predicts optimal results and automates analysis to enable faster retailer proposals. Powered by an advanced ML model that calculates price elasticity.
Demand Forecasting
Generate accurate AI-driven forecasts by product, retailer, and channel. Captain combines historical data, weather, and seasonality to align inventory with actual demand. It syncs stock levels with planned promotions to bridge the supply gap and significantly reduce waste.
Price Simulator
Simulate the impact of base price adjustments on revenue, volume, and profit in real time. Captain handles the heavy lifting in this complex balancing act. You need fact based proof to convince retail.
Our complete feature list
In every plan
Enterprise data governance
Continuous software updates
Customizable dashboards
The cleanest harmonized data set
Integrate your data sources
Access to Captain platform
How to get started?
Discovery Call
What progress is your team looking to make?
During a 30-minute discovery call, we'll dive into your category management objectives, challenges, and those daily data pains. Let's discover how Captain can partner with you to achieve better results.
Product Demo
Product demo
Let’s take a look at how Captain creates value. With your unique way of working in mind, we’ll demonstrate how you could be using Captain.
Proposal
Let's draft a proposal
Ready to build the business case! In a clear proposal, we’ll specify fees and costs and provide the necessary information to convince stakeholders.
Pilot & launch
Let's proof our value
We start with a focused pilot, integrating your key retail data sources. Experience firsthand how Captain harmonizes your data jungle into actionable insights.
With pilot results in hand, you'll have the ROI proof and internal buy-in needed to secure budget and roll out Captain across your full category portfolio. From pilot win to full-scale launch in weeks, not months.
Frequently Asked Questions
All data is stored and processed within secure Azure environments through our strategic partnership with Microsoft. These environments are ISO 27001 and ISO 27701 certified, GDPR-compliant, and protected with enterprise-grade security measures. Azure provides advanced encryption, strict access controls, and continuous monitoring to ensure data remains safe at all times.
At the start of any data-sharing arrangement (e.g., a pilot), a formal agreement is signed covering confidentiality and data processing. Captain handles supplier and retailer data within a strictly controlled technical environment. The data provider always retains full control over their data: Captain uses it only for the agreed analytical purposes and never shares it with third parties. All data is securely stored and processed exclusively within the client’s environment.
The pilot phase typically takes 4 to 6 weeks and includes onboarding of max 3 data sources: e.g. IPV, Nielsen, and Ex-factory. We’ll begin with a short kickoff to define your goals and align on next steps. Following a successful pilot, a full rollout, including additional data sources, dashboard setup and the promo simulator, takes approximately 5 more weeks.
Captain transforms category management by automating the time-consuming tasks of data collection, harmonization, and analysis. Marketing and trade teams get instant, actionable insights to surprise your retailer. One platform to master all your retail data. This means better collaboration with retail and across teams internally and more effective (promo) strategies that drive growth and margin. In short, Captain turns Excel-heavy workflows into data-driven category leadership.
Captain is an advanced retail analytics platform designed for category managers and trade marketers in the CPG industry. We help teams automate the collection, matching and analysis of retail data, reducing manual work and enabling teams togain better insights faster. One platform to Master all your retail data.
