
Forecast promo impact
Captain's Promotion Simulator forecasts the exact impact of your promotional strategies on volume, revenue, and margin before launch. Turn gut-feeling promo decisions into data-backed strategies that retailers accept faster and deliver measurable ROI.
Predict promo performance with precision
Promo planning is always difficult. Captain's Promotion Simulator eliminates the guesswork.
Developed with leading FMCG brands like Johma, LFE, and Nature's Pride, our AI forecast model predicts the exact effect of promotions on volume and revenue at product level. Run your entire promo calendar through the simulator and optimize where needed, all before launch. Test different discount depths, timing strategies, and product combinations to see complete portfolio impact.
Results speak for themselves:
- Up to 95% accuracy on promotional outcomes, leading to better margins and less waste.
- Category managers save up to 80% time on promo planning prep.
- Retailers accept plans faster thanks to data-backed predictions.

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Optimize campaigns before launch
Captain's simulator lets you build and compare multiple promotional scenarios side-by-side in real-time. Test deep discounts versus moderate ones. Compare single-buy mechanics against multi-buy offers. Evaluate timing shifts and identify the optimal promotional mix for maximum ROI, all using your own harmonized retail data.
Eliminate costly campaign failures, out-of-stocks, and overproduction waste. With Captain, every promotion is engineered for optimal margins and volume targets before the first discount goes live.

Article written by
Roy van Beest




