Promo Simulator

Forecast promo impact

Captain's Promotion Simulator forecasts the exact impact of your promotional strategies on volume, revenue, and margin before launch. Turn gut-feeling promo decisions into data-backed strategies that retailers accept faster and deliver measurable ROI.

Promo simulator

Predict promo performance with precision

Promo planning is always difficult. Captain's Promotion Simulator eliminates the guesswork.

Developed with leading FMCG brands like Johma, LFE, and Nature's Pride, our AI forecast model predicts the exact effect of promotions on volume and revenue at product level. Run your entire promo calendar through the simulator and optimize where needed, all before launch. Test different discount depths, timing strategies, and product combinations to see complete portfolio impact.

Results speak for themselves:

  • Up to 95% accuracy on promotional outcomes, leading to better margins and less waste.
  • Category managers save up to 80% time on promo planning prep.
  • Retailers accept plans faster thanks to data-backed predictions.
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How it works?

Optimize campaigns before launch

Captain's simulator lets you build and compare multiple promotional scenarios side-by-side in real-time. Test deep discounts versus moderate ones. Compare single-buy mechanics against multi-buy offers. Evaluate timing shifts and identify the optimal promotional mix for maximum ROI, all using your own harmonized retail data.

Eliminate costly campaign failures, out-of-stocks, and overproduction waste. With Captain, every promotion is engineered for optimal margins and volume targets before the first discount goes live.

Values

Achieve your promo goals

Run your promo calendar for free

Run your promo calendar for free

Saved 1 FTE

Unique insights

More deals won

Up to 95% Accuracy

Captain's forecasting models proven up to 95% accuracy in predicting promotional outcomes

Profit impact up to 4%

Improve margins by up to 4% through smarter promotional planning

Reduce waste

Cut promotional overstock and waste by up to 20%

Convincing

Captain empowers category managers to lead with confidence always backed by clear, data-driven insights.

Attractive

From dashboards to visuals, every Captain interface is designed to be intuitive, elegant, and ready to share.

Smart

We use AI and automation to simplify complexity and speed up your workflow.

Article written by

Roy van Beest

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