The new standard
Joint Category Development
Loved by retail, preffered by category managers.
Captain was founded in 2021 by Guus and
Roy, data scientists with one clear mission: a future where suppliers and retailers grow the category together. Where dashboards make way for agents, and the right insight meets the right moment.
They saw category, marketing and sales teams drowning in manual work, disconnected platforms, and siloed data. Suppliers and retailers chasing the same goal, but never sharing the same truth. Getting to clear insights was slow, painful, and consumed up to 80% of their time. Strategies built on 4 to 12-week old data instead of what's coming next.
That was the spark: build one platform where suppliers and retailers grow the category together, on one shared dataset, with AI doing the heavy lifting. That idea became Captain.
Our vision?
A demand driven value chain. No more data crunching in Excel. No more scattered dashboards. No more guessing. One Agentic Joint Category Development Platform that connects every retail data source, lets AI-agents answer your questions in real time, and forecasts demand and promo impact before you ask.
We're building the future of category management for European FMCG. One platform, one shared truth, between suppliers and retailers.
Start talking with your retail data. Start leading with foresight, like a Category Captain.
Make joint category development the new standard for European FMCG.
The core values that shape us
Guiding principles that inspire our culture, drive our actions, and unite our team.
Convincing
Captain empowers category managers to lead with confidence always backed by clear, data-driven insights.
Attractive
From dashboards to visuals, every Captain interface is designed to be intuitive, elegant, and ready to share.
Smart
We use AI and automation to simplify complexity and speed up your workflow.
How to get started?
Insight consult
What progress is your team looking to make?
Most Category Managers are trapped in the 'Data Crunch Trap,' spending up to 60% of their time on manual crunching. We want to show you how it can be different. In this call, we analyze your current data landscape and provide a blueprint for using AI to move from reactive reporting to proactive category leadership. You'll walk away with actionable advice on harmonizing sources and using predictive insights to secure better deals.
Product Demo
Product demo
Let’s take a look at how Captain creates value. With your unique way of working in mind, we’ll demonstrate how you could be using Captain.
Proposal
Let's draft a proposal
Ready to build the business case! In a clear proposal, we’ll specify fees and costs and provide the necessary information to convince stakeholders.
3-Month Safety Net
Let's proof our value
We start by integrating your own retail data, so you can experience the complete power of automated harmonization and instant insights.
We are so confident in this proven way of working with AI, that we offer a guaranteed 3-month opt-out. You get full access to the platform, test it yourself with your own data, real results. If you’re not satisfied after three months, you can cancel without any obligations or costs