The new standard
Agentic Joint Category Development
Loved by retail, preffered by category managers.
Captain was founded in 2021 by Guus and
Roy, data scientists with one clear mission: a future where suppliers and retailers grow the category together. Where dashboards make way for agents, and the right insight meets the right moment.
They saw category, marketing and sales teams drowning in manual work, disconnected platforms, and siloed data. Suppliers and retailers chasing the same goal, but never sharing the same truth. Getting to clear insights was slow, painful, and consumed up to 80% of their time. Strategies built on 4 to 12-week old data instead of what's coming next.
That was the spark: build one platform where suppliers and retailers grow the category together, on one shared dataset, with AI doing the heavy lifting. That idea became Captain.
Our vision?
A demand driven value chain. No more data crunching in Excel. No more scattered dashboards. No more guessing. One Agentic Joint Category Development Platform that connects every retail data source, lets AI-agents answer your questions in real time, and forecasts demand and promo impact before you ask.
We're building the future of category management for European FMCG. One platform, one agent, one shared truth, between suppliers and retailers.
Start talking with your retail data. Start leading with foresight, like a Category Captain.
An agentic category manager for every FMCG team.
The core values that shape us
Guiding principles that inspire our culture, drive our actions, and unite our team.
Convincing
Captain empowers category managers to lead with confidence always backed by clear, data-driven insights.
Attractive
From dashboards to visuals, every Captain interface is designed to be intuitive, elegant, and ready to share.
Smart
We use AI and automation to simplify complexity and speed up your workflow.
How to get started?
30 min discovery
What progress is your team looking to make?
In this call, we analyze your current situation, what are your challenges to grow the category? We provide a blueprint for using AI to move from reactive reporting to proactive category leadership. You'll walk away with actionable tips for the future of category management
Product Demo
Product demo
Let’s take a look at how Captain creates value for your specific case!
Calculator
Let's draft a proposal
You receive our calculator and business case, super simple but effective. We make sure you can start small, start learning the new way of managing your category, we help you all the way!
Cancel every month, you won't
Let's proof our value
Test Captain on your own data. Cancel any month you want. Spoiler: you won't.