We have a dream
“A future where no one needs dashboards anymore.“
Loved by retail, preffered by category managers.
Captain was founded in 2021 by Guus and
Roy, data scientists with a dream: A future where no one needs dashboards anymore. The right information meets the right moment.
They saw Category Management, marketing and sales teams drowning in manual work, disconnected platforms, and siloed data. Getting to clear insights was slow, painful and costing up to 60% of their time. Building strategies on 4 to 12-week old data instead of predicting what's next. That was the spark they needed: build one simple platform to automate and optimize data management.
That idea became Captain.
Their vision?
No more data crunching in Excel. No more scattered dashboards. no more guessing. One intelligent platform that automatically connects all retail data sources, delivers real-time insights, and forecasts demand and promo impact before you even ask.
We’re building the future of retail collaboration. One collaborative commerce platform for your entire organization. Ask your question, get your insights and predictions. Take action.
Start leading with foresight, like a Captain.
Making data-driven collaboration easy and accessible for everyone.
The core values that shape us
Guiding principles that inspire our culture, drive our actions, and unite our team.
Convincing
Captain empowers category managers to lead with confidence always backed by clear, data-driven insights.
Attractive
From dashboards to visuals, every Captain interface is designed to be intuitive, elegant, and ready to share.
Smart
We use AI and automation to simplify complexity and speed up your workflow.
How to get started?
Discovery Call
What progress is your team looking to make?
During a 30-minute discovery call, we'll dive into your category management objectives, challenges, and those daily data pains. Let's discover how Captain can partner with you to achieve better results.
Product Demo
Product demo
Let’s take a look at how Captain creates value. With your unique way of working in mind, we’ll demonstrate how you could be using Captain.
Proposal
Let's draft a proposal
Ready to build the business case! In a clear proposal, we’ll specify fees and costs and provide the necessary information to convince stakeholders.
Pilot & launch
Let's proof our value
We start with a focused pilot, integrating your key retail data sources. Experience firsthand how Captain harmonizes your data jungle into actionable insights.
With pilot results in hand, you'll have the ROI proof and internal buy-in needed to secure budget and roll out Captain across your full category portfolio. From pilot win to full-scale launch in weeks, not months.