Category Management Automated and Optimized
Improve promo margins
Reduce waste
Save time
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Category & Trade Managers,
we feel you....
Crunching data up till 30% of your time. That’s not what a Category Captain should be doing.
What was the promotional pressure on our snack tomatoes at Plus last year?
Can you check for me what the fair share is Gouda cheese at Jumbo, before thursday?
Surprise us with insights!?
Can you give us a fair share analysis of the whole market in NL and UK 24/25? Today?
What makes Captain Unique?
Captain integrates your entire retail data stack so you gain full control of your data.
Maximize your profit margins with AI
Optimize promotions and reduce waste with intelligent insights.
All-in-One Solution
Stop platform switching and utilize an harmonized dataset linked to your category. Stop waiting, start leading.
AI Assistant to find your insights
Make insights so easy to be found, that even marketing and sales will find them, with your own AI Assistant.
Uncover insights, like Fortune 500
You don’t need the budget of the greatest brands to start operating like one. Maximize ROI on data spend.
Built for Category Management
Designed specifically for the realities of category management. We understand your job and your pains.
Tech Stack
1. Captain automates what you shouldn’t be doing. Saving you 30% of your time.
2. Captain automates what you shouldn’t be doing. Saving you 30% of your time.
3. Captain automates what you shouldn’t be doing. Saving you 30% of your time.
4. Captain automates what you shouldn’t be doing. Saving you 30% of your time.
5. Captain automates what you shouldn’t be doing. Saving you 30% of your time.
Seriously secure.
Captain ensures a high quality data security, because we know it’s the most important asset you have.
Microsoft Azure cloud security
All data is stored and processed within secure Azure environments through our strategic partnership with Microsoft. Fully compliant to ISO standards.
Responsible AI
Human-in-the-loop verification ensures AI decisions are checked. All AI models are trained exclusively on your own data.
No training on your data
Data isolation per client, Role-based access control and third party data agreements ensure your data remains fully yours. Zero data retention.
‘Captain helped us win retail deals, and retail praises our insights’
Jan van PoperingCCO
MAAZ Cheese
Tijn Tuerlings
Category manager elho
“Before Captain, I spent 80% of my time crunching data and only 20% on insights, now it’s the other way around.”
“Captain’s Promo-simulator shows us the effect on demand and it drives us profit!”
Frequently Asked Questions
All data is stored and processed within secure Azure environments through our strategic partnership with Microsoft. These environments are ISO 27001 and ISO 27701 certified, GDPR-compliant, and protected with enterprise-grade security measures. Azure provides advanced encryption, strict access controls, and continuous monitoring to ensure data remains safe at all times.
At the start of any data-sharing arrangement (e.g., a pilot), a formal agreement is signed covering confidentiality and data processing. Captain handles supplier and retailer data within a strictly controlled technical environment. The data provider always retains full control over their data: Captain uses it only for the agreed analytical purposes and never shares it with third parties. All data is securely stored and processed exclusively within the client’s environment.
The pilot phase typically takes 4 to 6 weeks and includes onboarding of max 3 data sources: e.g. IPV, Nielsen, and Ex-factory. We’ll begin with a short kickoff to define your goals and align on next steps. Following a successful pilot, a full rollout, including additional data sources, dashboard setup and the promo simulator, takes approximately 5 more weeks.
Captain transforms category management by automating the time-consuming tasks of data collection, harmonization, and analysis. Marketing and trade teams get instant, actionable insights to surprise your retailer. One platform to master all your retail data. This means better collaboration with retail and across teams internally and more effective (promo) strategies that drive growth and margin. In short, Captain turns Excel-heavy workflows into data-driven category leadership.
Captain is an advanced retail analytics platform designed for category managers and trade marketers in the CPG industry. We help teams automate the collection, matching and analysis of retail data, reducing manual work and enabling teams togain better insights faster. One platform to Master all your retail data.
